I’m an empathetic design leader who thrives on solving challenging problems, orchestrating intuitive user experiences that simplify the complex. My most recent work is with Amazon retail and generative AI. I lead a team of UX designers, and partner with data science and engineering to pioneer new ways to help customers shop and learn about products.

By bringing cross-functional partners together to work backwards from customer insights, I drive towards clarity in ambiguous scope areas, define key opportunities, and lead teams to deliver solutions with meaningful value and a high level of craft.

FEATURED WORK

I’ve had the privilege of leading a wide array of design projects, from uncovering insights to strategic framing to implementation.

Amazon Rufus AI Shopping Assistant

Powered by the latest advancements in generative AI, Rufus assists customers through the Amazon retail experience by answering questions about everything from product recommendations and customer reviews, to order history and tracking.

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Alexa Voice-Led CX

Design and innovation at the forefront of ambient computing. The Alexa AI voice assistant offers new ways to shop through multi-modal interaction and natural language conversation.

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Lifestyle E-Commerce

Major redesign of a core product page for Williams-Sonoma, Inc., one of the largest e-commerce retailers in the U.S. The designs first released on the West Elm website, followed by five sibling brands sharing a common code base.

Health Diagnostic

End-to-end UX and visual design for a mobile app that pairs with a patented device for screening cancer. The app guides patients through an in-home health test, and transmits data directly to the diagnostic lab and clinician.

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Audio Storytelling Platform

Early-stage design and incubator pitch for a project in partnership with venture capital firm, Kleiner Perkins. Social media meets podcasting in this audio sharing platform designed to meet the needs of an untapped Baby Boomer audience.

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Tech Eatery

User research, service design and UX strategy for the employee food program at a global tech company headquarters. After a recent burst of sudden growth, this client needed to re-envision its food experience and communal snack area.

Portable Playground Venture

Design, branding, and launch of a breakthrough playground concept, driven by deep-dive exploration into how play helps children thrive. This pro bono side project catapulted into a profitable start-up venture with international distribution.